#WeRideACT

In the age of ride-sharing, the AC Transit system is fostering community in the California East Bay. 

AC Transit has been serving the East Bay for over 50 years as one of the primary transportation services for Alameda County residents.

Basically, there aren't many things more "East Bay" than an AC Transit bus. However, with the expansion of ride-sharing, AC Transit's ridership has been slightly decreasing year after year. The #WeRideACT campaign originated from a desire to show how the transportation agency connects the East Bay, furthers community, all while getting you to where you want to go.

Director: Brenton Gieser
Client: AC Transit